Cybersecurity Message Reaches Internet Users’ Homes With an Awareness Campaign Placed on Their Doors

October 25 00:21 2019
Cybersecurity Message Reaches Internet Users’ Homes With an Awareness Campaign Placed on Their Doors
Industry collaborates with agencies to raise cybersecurity awareness educating internet users.
“Own It. Secure It. Protect It.” – U.S. Department of Homeland Security

New York, New York – October 24, 2019 – October is National Cyber Security Awareness Month (NCSAM) created by the U.S. Department of Homeland Security and National Cyber Security Alliance to ensure everyone has the resources they need to stay safe and secure online. This year’s theme is: “Own It. Secure It. Protect It.” The campaign will focus on key areas including citizen privacy, consumer devices, and ecommerce security. 

As cyberattacks are becoming more common, NCSAM is a great opportunity for businesses to enhance their commitment to cybersecurity with their employees and customers. “It’s no longer enough to be on the lookout for something in your inbox that appears suspicious,” said FBI Cyber Division Assistant Director Matt Gorham. “As criminals have grown savvier and their efforts more targeted, individuals and organizations need to scrutinize messages and requests that appear legitimate.” 

“We are excited to launch the 16th year of NCSAM with a renewed focus to “Own IT. Secure IT. Protect IT.”, said Kelvin Coleman, executive director of NCSA. “This simple message encourages consumers to understand the devices and applications they use every day, secure their digital profile and protect it by familiarizing themselves with privacy settings to help safeguard their privacy and limit cybercrimes. As cybercriminals become more sophisticated, it’s important to remember these few tried-and-true methods for protecting oneself online.” 

Each year, NCSAM Champions – organizations and individuals who have committed their support of the month – help to amplify the core NCSAM message of keeping the internet safe and secure for everyone.

Webroot, a leading provider of Internet security software for the consumer, launched this month a creative awareness campaign to educate the population by reaching their homes with a cybersecurity message placed on the doorknob of their homes. To create the campaign, Webroot partnered with the NYC based startup Adzze who executed the placement of the message at households in the Chicago metro area households. “Lock out Cybercrime.” It features the outline of door hangers that prompt the audience to scan a bar code and take a cybersecurity survey. 

According to Webroot research, cyber threats are on the rise. Using the Phileas® spyware research system, Webroot has discovered nearly 6.5 million websites harbor spyware; a 183 percent increase since January of this year. By using the right technology and key security practices, consumers and businesses can not only protect their computers, identities and information from cyber criminals, but also play a proactive role in helping protect the nation’s critical infrastructure from man-made threats. 

For complete information, visit: https://www.webroot.com

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