The Apprentice: Worst team names revealed

October 18 21:03 2019

• Over 2,800 people were quizzed to see if they knew the meaning of previous team names on The Apprentice
• Connexus and Eclipse were the most confusing with only 26% getting it right
• More than one in 20 thought Typhoon was named after a brand of tea
• Can you decipher the corporate jargon of team names on The Apprentice?

Every year the team name selection on the Apprentice is a hot topic on social media, with many quick to judge or jeer the choices. With this year’s team names now finally revealed – Empower and Unison – people seem less than impressed on Twitter, but are they the worst names the show has seen?

Now, research has revealed which of the 28 former team names on The Apprentice are the most confusing, after 2,811 people were quizzed by Unhooked Communications to see if they could correctly define the words used in the team identities.

‘Connexus’ was one of the most confusing team names, with only 26 per cent knowing it was Latin for ‘a connecting structure’. ‘Eclipse’ also proved difficult to understand, with 26 per cent of people correctly guessing the definition of ‘when something becomes less important’.

Less than half (46 per cent) knew ‘venture’ was something that involved risk and just over half (57 per cent) knew Apollo was a God of music, poetry, light, prophecy and various other titles.

When it came to Team Graphene, 60 per cent knew it as the word for of carbon in a single atom, but 9 per cent thought it was a computer programme made to use graphs and 3 per cent thought it was magazine dedicated to graphic design.

The majority (83 per cent) knew Team Typhoon was named after a violent storm with strong circular winds, but 6 per cent thought it was a tea brand and 11 per cent didn’t think it was a real word at all.

With some of the words offering surprising definitions, it begs the question if the candidates themselves even truly understand the words they’re using for their brand.

Claire Gamble, MD of Unhooked Communications, which carried out the research, said: “The Apprentice is brilliant entertainment, but it doesn’t always portray the realities of running a business. It’s always funny watching the teams try to come up with their names and so often get criticised for being too literal, overly complicated or just plain cringeworthy. But that’s the joy of the show, you don’t need to be a business or marketing expert to have an opinion and it highlights just how some seemingly ‘easy’ jobs – like coming up with a brand name – are actually more difficult than you first think. We can’t wait to hear the associated gags Lord Sugar comes up with too.” 

The most confusing team names ranked

 

Team name

Definition

Who got it right?

Connexus

A connecting structure

26%

Eclipse

When something becomes less important

26%

Venture

An activity involving risk

46%

Apollo

A god connected to things like music

57%

Graphene

A form of carbon in a single atom

60%

Synergy

The power of a group working together

65%

Titans

Someone who is clever, important or strong

67%

Summit

The highest point of a mountain

68%

Sterling

A precious metal of particular purity

68%

Forte

The ability to do something well

68%

Tenacity

A determination to keep doing something

71%

Renaissance

A growth of interest in art or music

72%

Nebular

A cloud of dust or gas in outer space

75%

Invicta

Undeafeted

75%

Endeavor

To try to do something

80%

Collaborative

To work together with someone else

81%

Typhoon

A violent storm with strong circular wins

83%

Logic

A way of thinking based on good judgement

85%

Impact

The force of an object hitting another

85%

Stealth

A quiet, careful action to avoid attention

86%

Evolve

To develop gradually

88%

Empire

A large organisation

89%

Versatile

To easily be used for different purposes

90%

Alpha

A Greek letter

90%

Phoenix

A mythical bird able to regenerate through flame

91%

Velocity

The speed at which an object travels

91%

Vitality

Energy and strength

93%

Ignite

To cause something to start burning

96%

     

Team name

Definition

Answers

Typhoon

A violent storm with strong circular wins

83%

 

Not a word

11%

 

A brand of tea drank in the UK

6%

 

A disease causing high temperatures and pains

0%

Collaborative

To work together with someone else

81%

 

Not a word

19%

 

A shape resembling a collarbone

0%

 

Something that goes around the neck

0%

Vitality

Energy and strength

93%

 

Not a word

5%

 

Necessary and important

1%

 

Sad and lonely

1%

Graphene

A form of carbon in a single atom

60%

 

Not a word

28%

 

A computer programme made to use graphs

9%

 

A magazine focused on graphic design

3%

Titans

Someone who is clever, important or strong

67%

 

A light, strong metal chemical element

18%

 

Not a word

12%

 

A boat that sinks

3%

Nebular

A cloud of dust or gas in outer space

75%

 

The outer bone of the lower leg

10%

 

Not a word

10%

 

An unclear or vague idea

5%

Versatile

To easily be used for different purposes

90%

 

To know a lot about a certain topic

8%

 

To write something in the form of poetry

2%

 

Not a word

0%

Connexus

Not a word

50%

 

A connecting structure

26%

 

A computer programme or software

21%

 

Having a close relationship with people

3%

Summit

The highest point of a mountain

68%

 

Slang term used meaning ‘something’

18%

 

To order someone to come to a place

9%

 

Not a word

5%

Tenacity

A determination to keep doing something

71%

 

To rent and live in a building

16%

 

Not a word

13%

 

A fear or phobia of the number 10

0%

Evolve

To develop gradually

88%

 

Not a word

6%

 

To move around a central point or ilne

4%

 

To solve a problem or difficulty

2%

Endeavor

To try to do something

80%

 

Not a word

15%

 

To love or care for someone

5%

 

Not a word

0%

Sterling

A precious metal of particular purity

68%

 

Not a word

15%

 

Something free from bacteria

9%

 

A common bird with dark feathers

8%

Phoenix

An imaginary bird that sets itself on fire

91%

 

Not a word

5%

 

An arched structure in the body

4%

 

Someone who really dislikes something

0%

Venture

An activity that involves risk

46%

 

An exciting trip

46%

 

Not a word

8%

 

The invention of something new

0%

Logic

A way of thinking based on good judgement

85%

 

A name you enter to use a computer

8%

 

Not a word

5%

 

An act of cutting down trees for wood

2%

Apollo

A god connected to things like music

57%

 

Not a word

19%

 

A person who supports and defends something

17%

 

The greek word for sorry

7%

Ignite

To cause something to start burning

96%

 

To run lava into rock

3%

 

Not a word

1%

 

To make a disappearing worry grow stronger

0%

Alpha

A greek letter

90%

 

Not a word

6%

 

A Greek animal

4%

 

A Greek dish

0%

Stealth

A quiet, careful action to avoid attention

86%

 

A strong worry about health

6%

 

Not a word

5%

 

The act of stealing someone’s limelight

3%

Velocity

The speed an object travels at

91%

 

A track for bicylce racing with curved sides

4%

 

Used to describe the texture of velvet

4%

 

Not a word

1%

Forte

The ability to do something well

68%

 

Not a word

13%

 

A military building designed to defend

11%

 

The ability to judge the future

9%

Synergy

The power of a group working together

65%

 

Not a word

21%

 

Words that are similar

13%

 

When people meet to discuss religion

1%

Empire

A large organisation

89%

 

A large building

6%

 

Not a word

3%

 

To buy or get something

2%

Renaissance

A growth of interest in art or music

72%

 

Not a word

18%

 

A type of fashion with lots of frills

10%

 

A rich and successful person

0%

Eclipse

A circular shape

43%

 

When something becomes less important

26%

 

Not a word

22%

 

A meteor shower

9%

Invicta

Undeafeted

75%

 

Undecided

15%

 

Not a word

10%

 

Uninvited

0%

Impact

The force of an object hitting another

85%

 

Not a word

10%

 

To make an agreement between two people

5%

 

An object that comes wrapped in packaging

0%

 
Media Contact Details:
 
Manchester, UK

Media Contact
Company Name: Unhooked Communications
Contact Person: Claire Gamble
Email: Send Email
Phone: ?0161 533 0433
City: Manchester
Country: United Kingdom
Website: www.weareunhooked.com

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